Management
is an activity concerned with guiding human and physical resources such
that organizational goals can be achieved. Nature of management can be
highlighted as: -
- Management is Goal-Oriented: The success of any
management activity is assessed by its achievement of the predetermined
goals or objective. Management is a purposeful activity. It is a tool
which helps use of human & physical resources to fulfill the
pre-determined goals. For example, the goal of an enterprise is maximum
consumer satisfaction by producing quality goods and at reasonable
prices. This can be achieved by employing efficient persons and making
better use of scarce resources.
- Management integrates Human, Physical and Financial Resources:
In an organization, human beings work with non-human resources like
machines. Materials, financial assets, buildings etc. Management
integrates human efforts to those resources. It brings harmony among the
human, physical and financial resources.
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