What is Business Communication
Business
communication involves constant flow of information. Feedback is
integral part of business communication. Organizations these days are
verly large. It involves number of people. There are various levels of
hierarchy in an organization. Greater the number of levels, the more
difficult is the job of managing the organization. Communication here
plays a very important role in process of directing and controlling the
people in the oragnization. Immediate feedback can be obtained and
misunderstandings if any can be avoided. There should be effective
communication between superiors and subordinated in an organization,
between organization and society at large(for example between management
and trade unions). It is essential for success and growth of an
organization. Communication gaps should not occur in any organization.
Business Communication is goal oriented. The rules, regulations and
policies of a company have to be communicated to people within and
outside the organization. Business Communication is regulated by certain
rules and norms. In early times, business communication was limited to
paper-work, telephone calls etc. But now with advent of technology, we
have cell phones, video conferencing, emails, satellite communication to
support business communication. Effective business communication helps
in building goodwill of an organization.
Business Communication can be of two types:
Business Communication can be of two types:
- Oral Communication - An oral communication can be formal or informal. Generally business communication is a formal means of communication, like : meetings, interviews, group discussion, speeches etc. An example of Informal business communication would be - Grapevine.
- Written Communication - Written means of business communication includes - agenda, reports, manuals etc.