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Good news letters and Bad news letters.

Letters can also be classified based on their content or message. Letters that contain good news or a good message or favourable information are good-news letters. Letters that contain a bad news or a bad message or an unfavourable information are bad-news letters. Not only personal letters but also an official letters can be classified on this basis. A letter sanctioning a loan to a customer or an over-draft facility to a concern, a letter of appointment or promotion or a letter acceding to the request of a client are good-news letters.
Unfortunately, in business, one has to undertake the unenviable job of communicating bad news as well. It may be the rejection of a loan application, the denial of a due promotion or rejection of a client’s request.
Business organizations have also got to write letters that contain neither good or bad news from the stand point of the receiver. It may be the announcement of a change of office hours or premises, or an announcement of a new product, such letters contain neutral messages and can be called “neutral – news letters”.
A good news letter is easy to write because of its content. A bad news letter has to be written unoffendingly. Neutral letters usually are unsolicited letters. The receiver may treat it as junk mail. So care should be taken to write them well so that customers / recipient’s interest is aroused and he responds to them as desired by the sender.
These classifications of letters as official/and personal, formal or informal as good news letters, bad-news letters and neutral message letters are classifications based on general criteria and are broad classifications based on content. Business letters can be classified on the basis of the nature of business they transact or take care of. Of course, all business letters take care some area of the business.
How to Write a Bad News Business Letter

Sometimes in business you simply cannot avoid writing a letter that has bad news. However, you can try to write the letter in such a way as to maintain a good relationship with the recipient, as well as breaking the bad news in the easiest way. You don’t want to burn any bridges in business, so it really is to your advantage to write an effective bad news letter.

When writing the letter, your objectives should focus on:

  1. Minimizing damage to the relationship: Bad , news should not define the relationship.
  2. Showing that the decision is fair and reasonable: Imagine yourself in the reader’s shoes, and try to offer the best explanation possible.
  3. Stating the bad news clearly and firmly:
  • Opening should have a buffer to minimize any damage to the relationship. Use a positive or neutral opening to maintain goodwill.
  • Body should include reasons to help the reader see it from your point of view. You want to show that you are being both fair and reasonable. Be clear and firm about the bad news, but also be brief, positive, and low key about it.
  • Closing should contain an appropriate gesture of goodwill, and perhaps a potential solution for the reader’s problem.

How to Write Good Newsletter Content

Over the past decade, I’ve met thousands of business and franchise owners, nonprofit and association marketers and other professionals who’ve harnessed the power of e-mail marketing to connect with their customers and drive repeat sales.
Their industries have ranged from real estate to retail, travel to professional services, and pretty much everything in between. But no matter the type of business or organisation, they all have one thing in common: Their e-mail newsletters are the centerpiece of their successful online marketing campaigns.
Which brings me to the topic of this column: Have you launched an e-mail newsletter yet? If not, I can probably guess why.
It’s not that you don’t have industry insights and expertise to share. And it’s not that you don’t want closer customer relationships by inviting two-way dialogue through a newsletter. When I ask why someone hasn’t created an e-mail newsletter, the most common answers I hear are: “I’m not a writer” and “I don’t know what to write about.”
Good news: You don’t have to be Shakespeare to create an engaging e-mail newsletter! There are plenty of topics to cover, sources to tap and material to be used – if you know where to loo

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