Friday, 12 July 2013

Scope in management research

The scope of research methodology are as follows:-

1. Marketting research

2. For making government policy

3. Operational research

4. Motivational researh

5. Stimulation research
Marketing Research has two words, viz., marketing and research.
  1. Marketing means buying and selling activities.
  2. Research means a systematic and complete study of a problem. It is done by experts. It uses scientific methods.
 . According to Philip Kotler,“Marketing research is a systematic problem analysis, model building and fact finding for the purpose of improved decision-making and control in the marketing of goods and services.

  According to American Marketing Association (AMA),“Marketing Research is the systematic gathering, recording and analysing of data about problems relating to the marketing of goods and services.

 For making government policy
The term ‘government policy’ can be used to describe any course of action which intends to change a certain situation. Think of policies as a starting point for government to take a course of action that makes a real life change.
Government uses policy to tackle a wide range of issues. In fact, it can make policies that could change how much tax you pay, parking fines, immigration laws and pensions.

Policy-making is often undervalued and misunderstood, yet it is the central role of the city, town, and county legislative bodies. The policies created by our local governments affect everyone in the
community in some way. Public policy determines what services will be provided to the residents and the level of those services, what kinds  of development will occur in the community, and it determines what
the community’s future will be. Policies are created to guide decision-making. Elected councilmembers of cities, towns, and counties have public policy-making responsibilities. County commissioners also set
policy, but have an executive role of administering policy as well.
Local policy-making is complex. It demands the very best of local officials. The public policy-making process is highly decentralized.Policy initiation, formulation, adoption, and implementation involve
many interests. This process has been characterized as tending to be "fluid, incremental, confused, often disorderly and even incoherent.

Operational Research

Making policy is often seen as Whitehall's main function. But with changes to the way the country is run and departmental cuts of 33%, policy making will need to change – both in its function and its organisation.
The Institute for Government undertook a major study into how policy is made in government. Our research identified a need to make the policy process more resilient to the pressures of the real world, but also to find new ways of tackling the systemic problems policy makers face.
- See more at: http://www.instituteforgovernment.org.uk/our-work/better-policy-making/making-policy-better#sthash.Il2dlg9a.dpuf
 Operational Research (OR) is the use of advanced analytical techniques to improve decision making. It is sometimes known as Operations Research, Management Science or Industrial Engineering. People with skills in OR hold jobs in decision support, business analytics, marketing analysis and logistics planning – as well as jobs with OR in the title

 Motivational Research
Motivational research is a type of marketing research that attempts to explain why consumers behave as they do. Motivational research seeks to discover and comprehend what consumers do not fully understand about themselves. Implicitly, motivational research assumes the existence of underlying or unconscious motives that influence consumer behavior. Motivational research attempts to identify forces and influences that consumers may not be aware of (e.g., cultural factors, sociological forces).
Making policy is often seen as Whitehall's main function. But with changes to the way the country is run and departmental cuts of 33%, policy making will need to change – both in its function and its organisation.
The Institute for Government undertook a major study into how policy is made in government. Our research identified a need to make the policy process more resilient to the pressures of the real world, but also to find new ways of tackling the systemic problems policy makers face.
- See more at: http://www.instituteforgovernment.org.uk/our-work/better-policy-making/making-policy-better#sthash.Il2dlg9a.dpuf
Making policy is often seen as Whitehall's main function. But with changes to the way the country is run and departmental cuts of 33%, policy making will need to change – both in its function and its organisation.
The Institute for Government undertook a major study into how policy is made in government. Our research identified a need to make the policy process more resilient to the pressures of the real world, but also to find new ways of tackling the systemic problems policy makers face.
- See more at: http://www.instituteforgovernment.org.uk/our-work/better-policy-making/making-policy-better#sthash.Il2dlg9a.dpuf
 Simulation Research
 Simulation is the imitation of the operation of a real-world process or system over time The act of simulating something first requires that a model be developed; this model represents the key characteristics or behaviors/functions of the selected physical or abstract system or process. The model represents the system itself, whereas the simulation represents the operation of the system over time

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