Advertising is a form of
communication that typically attempts to persuade potential
customers to purchase or to consume more of a particular brand of
product or service. Many advertisements are designed to generate
increased consumption of those products and services through the
creation and reinforcement of "brand image" and "brand loyalty".
For these purposes, advertisements sometimes embed their persuasive
message with factual information. Every major medium is used to
deliver these messages, including television, radio, cinema,
magazines, newspapers, video games, the Internet
and billboards. Advertising is often placed by an advertising
agency on behalf of a company or other organization.
Advertisements are seen on the
seats of shopping
carts, on the walls of an airport walkway, on the sides of
buses, and are heard in telephone hold messages and in-store
public
address systems. Advertisements are often placed anywhere an
audience can easily or frequently access visual, audio and printed
information. Organizations that frequently spend large sums of
money on advertising that sells what is not, strictly speaking,l a
product or service include political
parties, interest
groups,
religious organizations, and military recruiters. Non-profit
organizations are not typical advertising clients, and may rely
on free modes of persuasion, such as
public service announcements.
