Designing & Managing Marketing Channel
Marketing channels are sets of interdependent organizationsinvolved in the process of making product or service availablefor use or consumption.
Wholesalers and Retailers-Buy, take title to and resell themerchandise; they are called
Merchants.
Other-brokers, manufactures’ representatives, sales agent-Search for customers and may negotiate on the producer’s behalf but don’t take title to the goods; they are called
Agents.
Still others-Transportation companies, ware houses, banks,advertising agencies assist in the distribution process butneither take title to goods nor negotiate purchases or sales;they are called
